Stakeholder Toolkit

Your participation

As a valuable stakeholder in the support of Canadians living with and affected by diabetes, we know you are committed to learning more about the 100th Anniversary of the discovery of insulin and our accompanying campaign, “We can’t wait another 100 years to End Diabetes”. By sharing this stakeholder toolkit, we hope that you can help increase awareness about the urgency of diabetes in Canada and enhance efforts to End Diabetes.

Campaign background

The discovery of insulin in Canada ranks among the leading achievements of medical research. 2021 marks the 100th anniversary of this discovery. Diabetes Canada will commemorate the anniversary of the discovery of insulin, and even more importantly, the 100th anniversary of an incredible, almost miraculous, change in life expectancy and quality of life for millions of people around the world. However, insulin is not enough.

Goals: Beginning on January 14, 2021 and running until December 2021, the ‘We can’t wait another 100 years’ campaign will serve to commemorate the discovery of insulin, but also create urgency about diabetes. It will highlight the prevalence, most life-threatening consequences (amputations, blindness, heart disease) as well as the financial burden (costs) of the disease on the millions of people living with diabetes and federal and provincial governments.

It will also look to ignite a national conversation: although the 100th anniversary is an incredible discovery; insulin is not enough. It’s the starting line, not the finish line for diabetes. ‘We can’t wait another 100 years’ to End Diabetes. Our campaign will inspire Canadians to raise awareness and/or funds to help support the work led by Diabetes Canada to help End Diabetes, which includes funding leading-edge research that we hope will one day lead us towards a cure.

Website: diabetes.ca/enddiabetes

Campaign hashtag: #LetsEndDiabetes

Opportunities for collaboration

There are several ways you can help Diabetes Canada commemorate the 100th anniversary of the discovery of insulin and shine a spotlight on diabetes and its life-threatening complications, which affects millions of Canadian across the country. Whichever way you choose to spread the word, we thank you and are grateful for your support.

Joint Media Release

Working together to develop a joint media releases to either be pitched to media or shared on your website and social networks (Diabetes Canada to take the lead).

Webinar

Diabetes Canada webinar, to include experts from Diabetes Canada and your organization; topic to be diabetes and your organization’s related secondary complication.

Social Media Support

Sharing social media messaging and accompanying campaign imaging on your social networks (see sample messaging below) and vice versa.

Eblasts

Including information about diabetes and related secondary complications within your organizational eblast.

Newsletter

Incorporating diabetes and secondary complication messaging and resources within your organization newsletters.

Blog Post

Diabetes Canada would take the lead to develop a blog post to be shared on website. Topic to include information about diabetes and secondary complication.

Campaign key messages

100^th Anniversary of Insulin and the Campaign

• 2021 marks the 100th anniversary of the discovery of insulin, and even more importantly, the 100th anniversary of an incredible, almost miraculous, change in life expectancy and quality of life for millions of people around the world.

• However, insulin is not enough. It’s the starting line, not the finish line for diabetes.
• We can’t wait another 100 years to End Diabetes.

Overarching Campaign Messaging

• Diabetes is a successful disease.

• Even with the help from insulin over the past 100 years, it’s successful at slowly shutting down the body one part at a time. Whether it be causing blindness, a heart attack, stroke, kidney failure, or limb amputations, diabetes continues to take a toll.

• Diabetes is successful at taking money out of Canadians’ pockets, costing $30 billion dollars to treat.
• Diabetes is very successful here in Canada, with young people having a 50 per cent chance of developing it within their lifetime.
• We can't wait another 100 years.
• Diabetes Canada is stepping up to rally Canadians together to End Diabetes.

Prevalence 

• Diabetes is successful at taking over the country. 
• Diabetes or prediabetes affects 1 in 3 Canadians. 1 in 2 young adults will develop diabetes in their remaining lifetime.
• Diabetes or prediabetes have been successful at affecting 11 million Canadians. 
• Diabetes is one of Canada’s most successful diseases. The time to act is now.

Consequences

• Diabetes is successful at slowly shutting the body down one part at a time.
• Diabetes causes blindness, heart attacks, strokes, kidney failure and limb amputation.
• Diabetes is the leading cause of vision loss and blindness in those 20-65 years of age. 
• It also contributes to 30% of strokes, 40% of heart attacks, 50% of kidney failure.

Heart Attacks

• Diabetes is successful at bringing the heart to a halt.
• Diabetes contributes to 40 per cent of heart attacks.

Insulin

• Diabetes is successful at taking lives even with the help from insulin.
• Even though insulin was discovered 100 years ago, it is still not a cure and we are not at the finish line.

Sample social media posts

Stay tuned for all accompany images for the social media campaign during the 100th anniversary of insulin.  

Prevalance

Even after 100 years of insulin, diabetes affects 1 in 3 Canadians, soon to be 2. That's why we can't wait another 100 years. @DiabetesCanada is stepping up to rally Canadians together to end diabetes. #LetsEndDiabetes 

Consequences

Even after 100 years of insulin, diabetes still causes blindness, heart attacks, strokes, kidney failure and limp amputations. That’s why we can’t wait another 100 years. @DiabetesCanada is stepping up to rally Canadians together to end diabetes. #LetsEndDiabetes 

Heart Attacks

Even after 100 years of insulin, diabetes contributes to 40% of heart attacks. That’s why we can’t wait another 100 years. @DiabetesCanada is stepping up to rally Canadians together to end diabetes. #LetsEndDiabetes 

Insulin

Even though insulin was discovered 100 years ago, it is not a cure and we are not at the finish line. That’s why we can’t wait another 100 years. @DiabetesCanada is stepping up to rally Canadians together to end diabetes. #LetsEndDiabetes 

_{Additional information will be added throughout the year.}