February 29, 2016

The Canadian Diabetes Association (CDA) is a proud partner of the Stop Marketing to Kids Coalition campaign, urging governments to restrict the marketing of food and beverages to children and youth 16 and under.

Today, one-third of Canadian children and youth are overweight or obese. Being overweight or obese are risk factors for developing type 2 diabetes. Increasing governments’ awareness of the current situation of our youth must lead them to taking action on our shared commitment to protect the health of our young people.

“We know that children’s exposure to food and beverage advertising influences consumption,” says Rick Blickstead, CDA President and CEO. “It’s critical that we support healthy eating habits by protecting children and youth from harmful commercial food and beverage marketing.”

The call for action on marketing to kids is connected with CDA’s recent position statement on sugar which includes the call for a tax on sugar-sweetened beverages. Together with our partners, the CDA is committed to promoting healthier food and beverage consumption to promote better health for our children and youth.

-30-

If you have any media questions, please contact communications@diabetes.ca.