May 01, 2017

Diabetes Canada invites Canadians to bowl to strike out the stigma associated with diabetes this May and June in a FUNdraising campaign.

“Diabetes Canada wants Canadians with diabetes to live a life free from the blame and shame that often accompanies it. This fundraising campaign will help us reinforce the message that it’s not your fault if you get diabetes. We need to inform Canadians and change attitudes so they understand just how complex a disease it is. And if you have it, you are not alone,” says Diabetes Canada President and CEO, Rick Blickstead. “Eleven million Canadians have diabetes or prediabetes today. That’s one in three of us. Yet it remains invisible, hidden behind misunderstanding, blame and shame. We’re going to change that.”

Beginning in May, Diabetes Canada is asking Canadians to put together a bowling team – and bowling can be much more than going to a local bowling alley. It can be a desk bowling tournament at work, a bowling video game party, human bowling, or any other variation.

Teams register online at BowlforDiabetes.ca. They pick a date in June for a bowling party or event, then invite friends, family, co-workers and anyone they know to sponsor them.

Lots of prizes are available, including a retro bowling shirt for team members who achieve $250 in fundraising.

The conversation will take place on Instagram, Twitter and Facebook using #StrikeOutStigma or #EndDiabetes

About Diabetes Canada

Diabetes Canada is the national charitable organization that is making the invisible epidemic of diabetes visible and urgent. Diabetes Canada partners with Canadians to End Diabetes through:

  • Educational programs and support services;
  • Resources for health-care professionals on best practices to care for people with diabetes;
  • Advocacy to governments, schools and workplaces; and
  • Funding world-leading Canadian research to improve treatments and find a cure.

For more information, visit diabetes.ca or call 1-800-BANTING (226-8464).

For more information or to schedule an interview:

Paul Kilbertus
Senior Manager, Strategic Communications
Diabetes Canada
Phone: 416-408-7083
paul.kilbertus@diabetes.ca