The Canadian Diabetes Association strives to foster mutually beneficial relationships with Canadian corporations in support of diabetes and our mission.

We collaborate with corporate champions who have a solid history and strong brand image, and who would like to make a contribution that is significant and clearly defined to Canadian consumers.

We offer various opportunities for corporate partners to get involved, effectively advance awareness of the seriousness of diabetes, and support us in raising much needed funds in the fight against diabetes.

In addition, our cause marketing initiatives provide corporate supporters and champions with an opportunity to make a positive impact on the fight against diabetes while at the same time involving employees and consumers in the diabetes cause.

The Canadian Diabetes Association (CDA) is proud of corporate Canada’s support of our mission. With your support, we are:

  • Increasing awareness about the seriousness of the disease, its many complications and its impact on Canadians
  • Providing vital services to people with diabetes, their families and their health-care teams
  • Impacting legislation at the federal, provincial, and local levels that benefit people affected by diabetes
  • Supporting world-class research – and researchers – bringing us closer to a cure

Benefits of becoming a corporate champion

We welcome new and ongoing corporate relationships that benefit Canadians affected by diabetes and also make good business sense for the CDA. Here’s how:

Building loyalty - Foster customer and stakeholder loyalty by supporting our fight against the diabetes. Make a long-lasting commitment to help the millions of Canadians living with and affected by diabetes and send a clear message to your key customers and stakeholders.

Enhancing your brand value - With our demonstrated success in diabetes education and services, advocacy and research, joining us will increase your organization’s brand image within your key markets, the diabetes community and the Canadian marketplace.

An engaged workforce - Joining us will demonstrate to your workforce your organization’s commitment to improving the lives of Canadians. We can help you foster employee engagement through established team fitness events, wellness activities and corporate fundraising campaigns.

Change for the better - By helping us deliver hope to the millions of Canadians living with and affected by diabetes, your organization will be part of the fight against diabetes and its serious and costly complications. The promise of your future support enables us to continue delivering world-class research, education and services to those most in need.

Expand your reach - By supporting our events, services, publications and awareness campaigns, your brand will be seen by our attendees, participants and diverse target audiences across Canada.

Get involved - become a corporate champion

There are many ways in which program participants can showcase their participation. To learn more about how you can become one of our corporate champions and how you can get involved, please contact sponsorship@diabetes.ca.