Every campaign is different, and while each campaign is unique, many follow a very similar structure to how a candidate conducts various day-to-day activities.

The chart below will give you a better sense of what this entails.

5:00 am NEWS SCAN – includes local, regional and national print, radio and television outlets, as well as Twitter, Facebook and prominent blogs.
5:45 am RAPID RESPONSE RESEARCH – obtain additional information (key messages/just the facts) required for the day as a result of breaking news stories or new issues.
6:00 am BREAKFAST – personal time
6:30 am DEPARTURE – Hit the campaign trail. Central campaign releases “Message of the Day”.
6:45 am UPDATE all online sources (Twitter, Facebook, Campaign webpage) with daily activities & key messages
7:00 am GREETING voters at the public locations (schools campuses, coffee shops, transportation hubs)
7:45 am MEDIA planned morning radio, print and television interviews.
8:30 am 1st EVENT with voters
9:30 am CALL campaign headquarters for briefing and update of any media developments story/issue updates
9:45 am CANVASSING with campaign team door-to-door
11:45 pm 2nd EVENT Luncheon speech
12:45 pm 2nd MEDIA interview (includes 10 minutes of prep)
1:00 pm PREP for All Candidates Debate with Campaign Team
2:00 pm CANVASSING with campaign team door-to-door
4:30 pm 3rd EVENT – Coffee discussion with seniors, voters
6:00 pm DINNER – personal time
UPDATE online presence (Twitter, Facebook, etc.)
7:45 pm Pre-DEBATE – arrive early to speak with any media and voters present
8:00 pm DEBATE All Candidate debate Televised on public cable
9:30 pm MEETING Campaign headquarters - confirm schedule for next day, briefing on upcoming issues
10:00 pm FINAL NEWS SCAN - includes local, regional and national print, radio and television outlets, as well as Twitter, Facebook and prominent blogs.
10:30 pm Day ends – Time for bed!

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