The Association strives to foster mutually beneficial cause related marketing relationships with Canadian corporations in support of diabetes and our mission. We collaborate with corporate champions who have a solid history and strong brand image, and who would like to make a contribution that is significant and clearly defined to Canadian consumers.
We offer various opportunities for corporate partners to get involved, effectively advance awareness of the seriousness of diabetes, and support us in raising much needed funds in the fight against diabetes.
In addition, our cause marketing initiatives provide corporate supporters and champions with an opportunity to make a positive impact on the fight against diabetes while at the same time involving employees and consumers in the diabetes cause.
The story behind our cause related program mark
In 2006, the International Diabetes Federation (IDF) achieved the goal of its Unite for Diabetes campaign when the United Nations passed a resolution that designated World Diabetes Day as a United Nations World Health Day, to be observed every year on November 14.
November 14 is the birthday of Sir Frederick Banting, co-discover of insulin, along with Association co-founder Dr. Charles Best. The discovery of insulin was a medical miracle that has enabled millions of people living with diabetes from around the world to live long and fulfilling lives.
IDF’s campaign is supported by a blue circle logo chosen to represent positivity, life and health. A blue circle is now recognized as a global symbol of diabetes and signifies the unity of the global diabetes community in response to the diabetes pandemic.
To advance the global diabetes movement, the Canadian Diabetes Association (an active member of IDF) has developed its own nationally symbolic blue circle represented by a Canadian red maple leaf, a dark blue-coloured circle reflective of the Association’s brand standards and diabetes.ca, driving consumers and partners to our website for more information on how they can help us help people living with diabetes live healthy lives while we work together to find a cure.
Get involved - become a corporate champion
There are many ways in which program participants can showcase their participation - our point of purchase, retail window icons and shelf talkers are just a few examples. To learn more about the Association’s Cause Related Program and how you can get involved, please contact Christina Beyer, Director, Corporate Partnerships at 416-408-7193 or