The Canadian Diabetes Association is in high gear with Diabetes Awareness Month and other initiatives happening across the country during the month of November. As a result, we are gaining great media attention and increasing the awareness of diabetes and diabetes-related issues.
On October 30, the Kingston Whig Standard published a piece on diabetes including information on our residential campaign, the Association’s programs and services and more.
On November 1, The Federation of Saskatchewan Indian Nations and the Canadian Diabetes Association partnered to kick off Diabetes Awareness Month with a blood glucose testing event, as well as a Memorandum of Understanding confirming that both groups will continue to work together on diabetes awareness for First Nations communities in Saskatchewan. (Covered by MBC Radio, APTN, and Saskatoon StarPhoenix)
On November 4, the Toronto Star published a diabetes section that featured an article on the Association and the economic impact of diabetes in Ontario and people living with diabetes from different ethnic populations.
On November 5, Saskatchewan Lifestyles featured a story of Saskatchewan Children’s Camp participant, Mark Fergusson, and directed readers to diabetes.ca.
On November 6 - Fredericton Daily Gleaner published a feature on diabetes.
On November 8, the Winnipeg Free Press featured Diabetes Champion, Tina Trotter, and her story of living with type 1 diabetes.
On November 8, the StarPhoenix (Saskatoon) shared a story about diabetes signs and symptoms.
The week of November 8, Goldenwest Radio in Moose Jaw, Saskatchewan profiled Diabetes Champion Georgia Joorisity and shared other stories from the diabetes community in Moose Jaw.
On November 10, the Carillon newspaper (Steinbach, MB) featured the story of 12 year-old Hailey Schurcko, Diabetes Champion and Camp Briardale participant, and mentioned Diabetes Awareness Month.
On November 11 - the Association in conjunction with the Globe and Mail, developed a special information feature on diabetes. The feature included highlights on research, clinical practice guidelines and Diabetes Awareness Month.
On November 12, a Media Planet diabetes supplement that is distributed through National Post included an article from Michael Cloutier with information on Diabetes Awareness Month and World Diabetes Day.
The Association also teamed up with Maclean’s on a piece for November that included information on the economic impact of diabetes, new research and that features Dan Hill, one of the Association’s Goodwill Ambassador’s. This piece was supported by Novo Nordisk Canada Inc.
On November 14, the Toronto Sun and Winnipeg Sun featured a 2-page diabetes section that included information about Diabetes Awareness Month, World Diabetes Day and the economic cost of diabetes.
On November 17 - A Saskatchewan testing event held with the Ministry of Health and the Canadian Diabetes Association was mentioned on the Government of Saskatchewan’s website.
On November 24 - Turtle Island News which reaches the Aboriginal population published a diabetes feature.
Saskatchewan in Motion and the North Saskatchewan ehealth newsletter mentioned Diabetes Awareness Month on their sites
Diabetes Awareness Month has also received on-air mentions and Dan Hill PSA rotations on:
- NCI Radio (across Manitoba)
- MBC Radio (across Saskatchewan)
- Saskatoon Media Group radio stations
- Astral media (Winnipeg: Hot 103, QX104)
- CJOB (Winnipeg)
- CKJS (Winnipeg)
- Bob FM, Curve FM, 1290 AM (Winnipeg)